Palette was part of a graduate seminar where each student had to come up with a company that they may one day want to start. At the end of the semester, James Elliott, a media executive from California, flew to Oxford and judged our presentations alongside a panel of professors acting as investors. Not to brag too much, but my project was described afterwards by him as, "slightly too small of a start-up budget, but it was the only today that came close to having a realistic grasp of the finances involved in starting a company."  I'm pretty sure that meant he liked it.